Joo de Rolls
- ARTTA Concept
- Dec 25, 2017
- 1 min read

A combination of adorable and lady-like with a hint of class and elegance for a fresh design within this Japanese-French dessert serving restaurant located at Tsim Sha Tsui.


The three main colours used are mint green, gold-orange and grey-blue to enhance a sweet and harmonised environment. We have also added a touch of rose gold around the tables and counter desk to create a posh and luxurious finish.

The logo is inspired by the name - Joō de Rolls , with 'Joō' meaning queen in Japanese Therefore we have interpreted this by using its main seller, churros to create a crown-like shape. From this design, it lead to creating interesting patterns that we decided to use around the interior to create an individual concept and create a fusion of Japanese and French.

We wanted to create a welcoming atmosphere, by having the counter table situated at the entrance to lure customers in and let them see fresh churros being made, alongside ice-cream and other beverages. With the addition of floor-to-ceiling windows that lets in natural lighting creates a warm ambience.


PROJECT INFO
Completion: 2016
Nature: Restaurant / Cafe
No. of Seats: 56
Location: Tsim Sha Tsui
GFA: 75 SQM
AWARDS